Analyzing Decision Making: Metric Conjoint Analysis - download pdf or read online

By Jordan J. Louviere

ISBN-10: 0803927576

ISBN-13: 9780803927575

This quantity introduces the speculation, approach, and functions of 1 kind of conjoint research approach. those concepts are used to review person judgement and determination strategies. dependent upon details Integration conception, metric conjoint research permits review of multi-attribute choices in accordance with period point information. The version, which justifies use of metric conjoint tools and the statistical strategies drawn from it, are the middle of this monograph. additionally defined are purposes of the version in advertising and marketing, psychology, economics, sociology, making plans, and different disciplines, all of which relate to forecasting the decision-making habit of people.

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Analyzing Decision Making: Metric Conjoint Analysis (Quantitative Applications in the Social Sciences) by Jordan J. Louviere


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