By Michael Wolff
As he describes his efforts to manage his company's burn fee -- the amount of cash the corporate consumes in far more than its source of revenue -- Wolff bargains a no-holds-barred portrait of unaccountable successes and significant mess ups, together with the tale in the back of Wired journal and its fanatical founder, Louis Rossetto; the increase of the United States on-line, probably the main dysfunctional winning corporation in heritage, and the humiliating lack of ability of individuals akin to invoice Gates to untangle the intricacies of the Web.
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Burn Rate: How I Survived the Gold Rush Years on the Internet by Michael Wolff