By Martin Lindstrom
In BUYOLOGY, Lindstrom offers the fabulous findings from his groundbreaking, three-year, seven-million-dollar neuromarketing examine, a state-of-the-art scan that peered contained in the brains of 2,000 volunteers from all over the global as they encountered a variety of advertisements, emblems, advertisements, manufacturers, and items. His startling effects shatter a lot of what we have now lengthy believed approximately what seduces our curiosity and drives us to shop for. one of the questions he explores:
Does intercourse truly promote? To what quantity do humans in skimpy garments and suggestive poses convince us to shop for items?
Despite govt bans, does subliminal ads nonetheless encompass us – from bars to street billboards to grocery store cabinets?
Can “Cool” manufacturers, like iPods, trigger our mating instincts?
Can different senses – scent, contact, and sound - be so robust as to bodily arouse us after we see a product?
Do businesses copy from the international of religion and create rituals – like ingesting a Corona with a lime – to catch our genuinely-earned funds?
Filled with unique inside of tales approximately how we reply to such recognized manufacturers as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is an interesting and surprising trip into the brain of today’s shopper that might captivate a person who’s been seduced – or became off – via sellers’ relentless makes an attempt to win our loyalty, our funds, and our minds.
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Extra resources for Buyology: Truth and Lies About Why We Buy
Buyology: Truth and Lies About Why We Buy by Martin Lindstrom